Schuh LOOKBOOK
UX/UI, DEVELOPMENT, MANAGEMENT
CHALLENGE
Schuh used to produce a seasonal lookbook in print, which they sent to PR and press departments. However, this approach was costly and not synamic. They sought to improve their workflow and offer a more efficient service to their contacts. Their requirements included access to the latest season's products, a system for sample ordering, and the ability to download digital assets.
“Working with By The Scruff has totally transformed our seasonal look book. Their expertise have helped us find easy solutions to modernise the lookbook, and users of the site are continually impressed. Over the years, By The Scruff have helped us come up with ways to keep it evolving as the needs of a dynamic press office are ever-changing. They interpret our briefs brilliantly and never miss a deadline – a dream to work with.”
Nadine, Senior Press Officer, schuh
Solution
We created a versatile template design system that allowed the lookbook to change with each season while maintaining the same structure. We also implemented functionality for customers to create wishlists, which could be used to request samples or access digital assets. This streamlined communication between the press office and external PR teams.
Updating the lookbook for each new season has become a straightforward task for internal teams. It requires minimal maintenance, and any necessary revisions can be executed quickly, resulting in a more efficient process overall.
